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Hypoallergenic Dog

15kg Premium Adult - Hypoallergenic (Chicken & Rice) - Complete Dog Food

15kg Premier Adult Complete (Chicken) Hypoallergenic |
15kg Premier Adult Complete (Chicken) Hypoallergenic |
15kg Premier Adult Complete (Chicken) Hypoallergenic |
15kg Premier Adult Complete (Chicken) Hypoallergenic |
15kg Premier Adult Complete (Chicken) Hypoallergenic |

15kg Premium Adult - Hypoallergenic (Chicken & Rice) - Complete Dog Food

Stock Status: In Stock
Complete Food for Adult Working Dogs (VAT Free). Hypoallergenic + Contains pre and pro biotics
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A Complete & Balanced, low allergen food for Adult Working Dogs, in the form of a mid-size round kibble. Being a hypoallergenic recipe, this product is especially suited for dogs with sensitive digestion, food intolerances, or skin allergies. As it is Rice based, this is much more gentle on the digestion (in comparison to cheaper wheat based foods).
  • Manufactured in the UK; fixed formulation (recipe will not alter batch on batch)
  • Supplemented with a range of essential vitamins & minerals
  • High quality, highly digestible ingredients only
  • HYPOALLERGENIC RECIPE (allergen free)
  • Wheat Gluten Free
  • includes pre and pro biotics (to help promote a healthy gut and aid digestion)
  • Single Protein Source - Human Grade Chicken – Provides essential amino acids and helps to aid growth and development.
  • Whole Grain Cereals (up to 75% more nutrients than refined cereals)
  • No ‘by products’ (free from Bakery waste, Animal Derivatives and Bone meal)
  • No Dairy products
  • No Soya / Vegetable protein (associated with causing digestive upset / itching in some dogs)
  • No added artificial flavours or colours
  • Naturally preserved – no BHA / BHT (E numbers).
  • Contains extract of Yucca Schidigera (improves digestion and can reduce stool odour)
  • Easy soak formulation coated with delicious Poultry fat, a key energy source which also offers enhanced palatability
  • VAT FREE in the United Kingdom

When feeding for the first time, we recommend that you introduce this product gradually over a number of days, until it replaces all other food.


Poultry Meat Meal (min 26%), Rice (min 26%), Whole Maize, Poultry Oil, Sugar Beet, Whole Oats, Brewers Yeast, Whole Linseed, Fish Meal, Fructo-oligosaccharide (0.1%) Mannan-oligosaccharide (0.1%), Extract of Yucca Schidigera

Analytical Constituents:

Crude protein 24%
Crude Oils & Fats 14%
Crude Fibre 2%
Crude Ash 6%

Nutritional Additives:

Vitamin A: 20,000 iu/kg
Vitamin D3: 2,000 iu/kg
Vitamin E (as alpha tocopherol):120 mg/kg
Ferrous sulphate monohydrate: 200 mg/kg
Zinc oxide: 139 mg/kg
Manganese oxide: 40 mg/kg
Cupric sulphate pentahydrate: 20 mg/kg
Calcium iodate anhydrous: 1.63 mg/kg
Sodium selenite: 0.33 mg/kg
Natural Antioxidants

  • GTIN:
  • Brand:
    Mad Dog Marketing Limited
  • Condition:
  • Product Code:
  • Weight:
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Customer reviews

(6 Customer reviews)
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Showing 1 to 5 (6).

After using Bakers complete dry food for quite some time my collie & jack russell stopped eating it so thought id give the hypoallergenic dog food from maddog ago after good reviews and positive effects it would have on my dogs digestive system.

After 3 weeks both my dogs have stopped eating this.??? Any offers of advice or alternative to try...or maybe just fussy dogs!😕😕

kelly kerin | Bradford | July 2016

Ive been using this food for a couple of months now, with good results. My Cocker Spaniels work 6 days a week and seem to have plenty of energy. Always ready to go again the next day and never seem to tire out.

Dave | E.Yorkshire | October 2015


dr | Shropshire | February 2015

We had 2 litter brothers of golden retriever. We adopted them at 1 year old. One was constantly running to the loo being loose all the time and bloating. We took him to the vet who told us has had an allergy to wheat/gluten. The Vet sold us a bag of dog food at £40! Having 2 dogs this worked out very expensive so I tried Mad dog Foods Sensitive diet. They have been on it for approx 7 years and we switched to the senior sensitive and never looked back! The food is perfect for them and all the staff are very helpful in choosing the right food.

samantha | Kent | March 2013

Been buying this for 5 months now, it''s great food, and fast delivery, thanks!

Williams | South Wales | October 2012

Showing 1 to 5 (6). Page 1 of 2.